Psiloreitis Umsebenzi Oyisisekelo Wokuphakelwa Kweziphuzo Ezithambile by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
InsimbiUkupakisha· 2021
Psiloreitis Umsebenzi Oyisisekelo Wokuphakelwa Kweziphuzo Ezithambile
Client: Psiloreitis
Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #94659The Design
About Psiloreitis Umsebenzi Oyisisekelo Wokuphakelwa Kweziphuzo Ezithambile
Umbhalo Wencwadi: I-Psiloreitis ingumklamo wokuphakelwa onomkhawulo onqunyiwe woketshezi lwesiphuzo esithambile i-Gazoza. Lo mphakelo uphawula iminyaka engamashumi ayisikhombisa yokukhiqizwa. Ileyibula ngayinye ibhekisela enkathini ehlukile, kusukela ngeminyaka yawo-1950 kuya kwawo-2010, isebenzisa amaphethini axhumene nefashini, umculo, kanye nobuchwepheshe balesosikhathi ngasinye. Imiklamo ihlelwe njengama-patchwork esimanje ombala nesimo. Ibhodlela lenziwe ngengilazi, futhi ileyibula liyisembozo sephepha, elikhethwe njengesixazululo esihlonipha imvelo. Ibhodlela ngalinye linesitayela salo esizimele, ngakho-ke uhla oluphelele lungaqoqwa.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Psiloreitis Umsebenzi Oyisisekelo Wokuphakelwa Kweziphuzo Ezithambile iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Psiloreitis Umsebenzi Oyisisekelo Wokuphakelwa Kweziphuzo Ezithambile ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Psiloreitis Umsebenzi Oyisisekelo Wokuphakelwa Kweziphuzo Ezithambile iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
