Zhengyuanpu Travellers Series Umsebenzi Oyinhloko Wephakheji Yetiye i-Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Umsebenzi Oyinhloko Wephakheji Yetiye i-Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Zhengyuanpu Travellers Series Umsebenzi Oyinhloko Wephakheji Yetiye i-Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Zhengyuanpu Travellers Series Umsebenzi Oyinhloko Wephakheji Yetiye i-Pu Er

Uchungechunge lwe-Zhengyuanpu Travellers luwuhlobo lwephakheji encane, elula ukuyithwala, eyakhelwe itiye i-Pu'er, okuyisiphuzo esidumile saseChina esidala. Itiye i-Pu'er ngokuvamile lithengiswa njengamakhekhe acindezelwe angu-357 gremu, okumele avulwe ngepini letiye ngaphambi kokuphekwa. Uchungechunge lwe-Travellers luphethe ingxenye encane esikhundleni salokho, ngakho azidingeki izinsiza futhi iphepha lokusonga liyagqashulwa nje ngokulula. Iphepha ngalinye lokusonga lilinganiselwa ku-50 nge-85 nge-3 amamilimitha futhi lenziwe ngephepha lekotini. Ukukhipha isithombe siphume ngaphandle (embossing), ukucindezela sigqilazeke (debossing) kanye nokugxilisa ifoyili kwakha isithombe setiye futhi kuhambisana nezinambitheka zabathengi okuqondiwe kubo. Kukhethwe izinto eziphephile kanye nenqubo yokukhiqiza elula.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Zhengyuanpu Travellers Series Umsebenzi Oyinhloko Wephakheji Yetiye i-Pu Er iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Zhengyuanpu Travellers Series Umsebenzi Oyinhloko Wephakheji Yetiye i-Pu Er ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Zhengyuanpu Travellers Series Umsebenzi Oyinhloko Wephakheji Yetiye i-Pu Er iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating