Tongue-Bongue Iphakethe Le-Candy by Victoria Ax

Tongue-Bongue Iphakethe Le-Candy by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Tongue-Bongue Iphakethe Le-Candy

by Victoria Ax

Client: Vi_ax

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Tongue-Bongue Iphakethe Le-Candy

Isifiso bekuwukuakhela iphakethe lohlobo oluthile lokudla. Lapho usakha amaphakheji, kubaluleke kakhulu ukuthi ungalindeleki. Njengoba kunezixazululo eziningi zestereotypical emakethe, enye into okufanele ifunwe, umuntu kufanele asuke kude nezifanekiso. Futhi kwabhekelwa kwinqubo yokudla uqobo njengokuthatha nokubeka ukudla emlonyeni. Lokhu kwakuyisizinda sokucabanga. Abantu basebenzisa ulimi ukumunca zonke izinhlobo zamaswidi. Ama-lollipops enjengolimi enza i-surreal metaphor "lulimi (ngolimi) lolimi".

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Tongue-Bongue Iphakethe Le-Candy iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Tongue-Bongue Iphakethe Le-Candy ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Tongue-Bongue Iphakethe Le-Candy iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.