HuangRan Ukuphakela Kwewayini ngu-Lynn Tsang

Umdwebo HuangRan Ukuphakela Kwewayini ngu-Lynn Tsang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

HuangRan Ukuphakela Kwewayini

ngu Lynn Tsang

Iklayenti: Lynn Tsang

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#98044

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-HuangRan Ukuphakela Kwewayini

I-HuangRan ukuphakelwa kohlu lwewayini lelayisi laseChina. Umklamo wethula izithunywa ezine zezinganekwane zasendulo zaseChina: uDrako Oluhlaza, iNgwe Emhlophe, iNyoni Ebomvu ne-Tortoise Emnyama. Umdwebo owenza izinto zibe abantu uhlangene nezakhi zeqonga lomculo waseChina ukuze unike lezi zithombe isithombe esisha sesimoya esithandwa abathengi abasebasha. Ibhodlela ngalinye kwamane liyimela isithunywa esisodwa, futhi izithunywa zicindezelwe ngaphakathi kwebhokisi lesipho ukuze zigcwalise izinhlangothi ezine. Ibhokisi lisebenzisa isivalo esiphezulu nesingezansi, kunezindawo ezimbotshiwe ezengeza ukujula.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

HuangRan Ukuphakela Kwewayini iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. HuangRan Ukuphakela Kwewayini ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. HuangRan Ukuphakela Kwewayini iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Izilinganiso Nokupakisha: The outer box:220mm x 160mm x 160mm
Amathegi: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Ubuchwepheshe Bokukhiqiza: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Inselele Yokudweba: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Ucwaningo: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Ugqozi: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Ubude Bephrojekthi: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Ukuhamba Kokusebenza: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Amalungu Eqembu: Design Director:Lynn Tsang
Designer:Sha Shen