DouChaSai Umsebenzi Oyisisekelo: Ukupakishwa Kweti by 7654321 Studio

DouChaSai Umsebenzi Oyisisekelo: Ukupakishwa Kweti by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

DouChaSai Umsebenzi Oyisisekelo: Ukupakishwa Kweti

by 7654321 Studio

Client: 7654321 Studio

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About DouChaSai Umsebenzi Oyisisekelo: Ukupakishwa Kweti

Umbhalo Wencwadi: I-DouChaSai ukwakhiwa kwephakheji okwenzelwe iti eyahlonishwa emncintiswaneni wamasiko weti owabanjelwa eNtabeni yaseWuyi ngo-2018. Ibhokisi lisayizi engamamilimitha ali-160 ngokubanzi, ama-40 ngobukhulu, kanye nama-245 ngobude, futhi lakhiwe ngephepha elikhethekile, liphothulwe ngokushicilelwa kwemibala yendawo ethize (screen spot colour printing), ukushisa igolide (bronzing), kanye nokunamathiselwa kwezithikha zensimbi ezidluliselwe (transfer metal stickers). Ukubhalwa kwesandla kwesiShayina kusibekele indawo yonke yangaphandle, kulandelwa incazelo kanye nesakhiwo samagama omncintiswano weti. Imigqa iminonono futhi idwetshwe ngokucindezela okuqinile, ngakho ukubhalwa kufundeka njengomdwebo. Ngaphakathi ebhokisini kunebhokisi elincane leti kanye nesitifiketi sokuqoqwa.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

DouChaSai Umsebenzi Oyisisekelo: Ukupakishwa Kweti iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. DouChaSai Umsebenzi Oyisisekelo: Ukupakishwa Kweti ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. DouChaSai Umsebenzi Oyisisekelo: Ukupakishwa Kweti iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方