Holiday Gift Set Umsebenzi Oyinhloko: Ukupakisha Kwesethi Yesipho by Salvita Bingelyte

Holiday Gift Set Umsebenzi Oyinhloko: Ukupakisha Kwesethi Yesipho by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2020

Holiday Gift Set Umsebenzi Oyinhloko: Ukupakisha Kwesethi Yesipho

by Salvita Bingelyte

Client: Salvita Design

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Holiday Gift Set Umsebenzi Oyinhloko: Ukupakisha Kwesethi Yesipho

Umbhalo Wencwadi: I-Holiday Gift Set iyidizayini yokupakisha yeqoqo lezipho zamaholide ezisebenzisekayo. Le sethi iqukethe ibha kashokoledi engamagremu angu-80, iphakethe letiye lamakhambi elingamagremu angu-40, isitsha soju lwezinyosi lwemvelo esingamagremu angu-200 nekhandlela elinephunga likasinamoni elingamagremu angu-140. Imifanekiso igqugquzelwa u-Zemyna, unkulunkulukazi womhlaba waseLithuania, oboniswa lapha njengesithombe sesimanje esigqoke izicathulo zokugijima nezingxoxo zezindlebe. Izinwele ezimhlophe ezinde zikankulunkulukazi zikhumbuza iqhwa nezithombe zamafestivali ejwayelekile. Iphaleti yemibala yemvelo ethambile ibonisa izithako. Kusetshenziswa i-offset, i-flexography noprinta wedijithali.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Holiday Gift Set Umsebenzi Oyinhloko: Ukupakisha Kwesethi Yesipho iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Holiday Gift Set Umsebenzi Oyinhloko: Ukupakisha Kwesethi Yesipho ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Holiday Gift Set Umsebenzi Oyinhloko: Ukupakisha Kwesethi Yesipho iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)