Buchanan's Red Seal Ukupakisha Kwebhodlela Lewhisky ngu-Pierre Delebois - forceMAJEURE Design

Umdwebo Buchanan's Red Seal Ukupakisha Kwebhodlela Lewhisky ngu-Pierre Delebois - forceMAJEURE Design ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2020

Buchanan's Red Seal Ukupakisha Kwebhodlela Lewhisky

ngu Pierre Delebois - forceMAJEURE Design

Iklayenti: Diageo

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#99305

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Buchanan's Red Seal Ukupakisha Kwebhodlela Lewhisky

I-Buchanan's Red Seal iwumklamo wokupakisha we-whisky exutshiwe. Lo mklamo uhlanganisa isakhiwo esisha sebhodlela, amalebula kanye nebhokisi lesipho. Ibhodlela linamajika athambile ahlanganisa uphawu olubomvu olubekwe enhliziyweni yobuso bangaphambili. Uphawu lwe-Buchanan's luqoshwe ngemuva kwengilazi, ngakho-ke uphawu lubonakala ngaphambili. Isiginesha eqoshiwe ihlala eceleni kophawu. Ingilazi enombala we-amber iphenduka ibe nombala oluhlaza satshanisi phansi, okuyisici esifanayo kulo lonke uhla lwemikhiqizo. Ibhokisi lesipho livuleka njengencwadi ukuze liveze ibhodlela.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Buchanan's Red Seal Ukupakisha Kwebhodlela Lewhisky iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Buchanan's Red Seal Ukupakisha Kwebhodlela Lewhisky ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Buchanan's Red Seal Ukupakisha Kwebhodlela Lewhisky idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Izilinganiso Nokupakisha: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Amathegi: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Ubuchwepheshe Bokukhiqiza: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Inselele Yokudweba: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Ugqozi: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Amalungu Eqembu: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Amakhredithi Ezithombe: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio