Umdwebo Mao Tai Chun Umsebenzi Oyinhloko Wokuphakisha Utshwala ngu-Zeng Li ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2020
Mao Tai Chun Umsebenzi Oyinhloko Wokuphakisha Utshwala
ngu Zeng Li
Iklayenti: Shenzhen YUTO packaging technology co.LTD
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#99708Ukuklama
Mayelana ne-Mao Tai Chun Umsebenzi Oyinhloko Wokuphakisha Utshwala
Mao Tai Chun ukwakheka kokuphakisha kotshwala baseShayina. Ibhodlela lenziwe ngobumba obuluhlaza obungacwazimuli, elihlotshiswe ngendlela yokushisa ngokushisa okuphakeme ukuze kuphume imifanekiso, futhi liphethe amamilimitha angu-500. Isivalo sensimbi silandela isihloko sonyaka wegundane futhi sakhiwe ngendlela yokugqisha. Ibhokisi elingaphandle lenziwe ngephepha elikhethekile elinombala we-beige, liphrintwe ngemibala ekhethiwe futhi liqedwe ngendlela yokushisa nokucindezela okushisayo (hot stamping). Umbhalo kanye nemifanekiso yamasiko igcinwe ilula futhi icacile. Ukwakheka kuhlanganisa umfanekiso wengelosi endizayo nophawu lwegundane ukuze kwethulwe amasiko endabuko aseShayina kubathengi abasebasha.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Mao Tai Chun Umsebenzi Oyinhloko Wokuphakisha Utshwala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Mao Tai Chun Umsebenzi Oyinhloko Wokuphakisha Utshwala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Mao Tai Chun Umsebenzi Oyinhloko Wokuphakisha Utshwala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
- Izilinganiso Nokupakisha
- The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
- Amathegi
- Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
- Ubuchwepheshe Bokukhiqiza
- The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
- Inselele Yokudweba
- Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
- Ucwaningo
- This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
- Ugqozi
- Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
- Ubude Bephrojekthi
- The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
- Ukuhamba Kokusebenza
- In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
- Amalungu Eqembu
- Designer:Zeng Li;Art direction:Li Yu Chun、Su Yong、Lei Xiao
;modeling:Yao Qi Qiang
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