Mengchao Wu and Hao Li 嘅作品 Promising Ideas Innovation 動畫短片

由設計師 Mengchao Wu and Hao Li 創作嘅 Promising Ideas Innovation 動畫短片係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為電影設計。

銀電影· 2021

Promising Ideas Innovation 動畫短片

由 Mengchao Wu and Hao Li

客戶: Unicef

電影類別嘅 A' Design Award 銀獎得獎者

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關於 Promising Ideas Innovation 動畫短片

《充滿希望嘅創意革新》係為聯合國兒童基金會製作嘅動畫短片，講述點樣令更多年輕人，尤其係偏遠地區嘅女孩，接駁到互聯網。呢套動畫比較咗發達地區同欠發達地區男性同女性使用互聯網嘅人數，繼而展現有限嘅上網機會為當地女性帶嚟嘅種種問題。複雜嘅數據被轉化成一個簡單嘅故事，講述一個女孩，以及數以百萬計面對同樣處境嘅人。呢套動畫全程由電腦製作。

榮譽認可

關於A' Design Award 銀獎

Promising Ideas Innovation 動畫短片是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Promising Ideas Innovation 動畫短片將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Promising Ideas Innovation 動畫短片是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
尺寸同包裝: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
標籤: animation, motion graphic, design, UNICEF
生產技術: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
設計挑戰: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
研究: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
靈感: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
項目時長: The project started in 2019 and finished in 2020 in New York.
操作流程: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
團隊成員: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
圖片來源: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.