Moose Piss 宣傳動畫 by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 電影設計 Competition Category.

金電影· 2021

Moose Piss 宣傳動畫

by Bruno Cintra

Client: Hermoso Compadre

A' Design Award 金獎 Winner in 電影 Category

68,818

Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss 宣傳動畫

Moose Piss係一段宣傳動畫，係啤酒推出宣傳活動嘅主要部分。呢段動畫長40秒，以每秒12格製作，並以4K解像度輸出。製作上將手繪同插畫及數碼繪畫結合，再用圖像軟件進行合成同聲音剪輯。動畫選用咗玩世不恭、幽默風趣嘅風格，以配合啤酒品牌嘅個性。自然元素經過重新設計，構建出一個超現實嘅世界。呢段動畫係為網上影片同社交媒體平台而製作。

The Recognition

About the A' Design Award 金獎

Moose Piss 宣傳動畫是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Moose Piss 宣傳動畫將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Moose Piss 宣傳動畫激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.