Tinkoff Investment 廣告影片 by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 電影設計 Competition Category.

銅電影· 2022

Tinkoff Investment 廣告影片

by Egor Maraev

Client: Blaster Studio

A' Design Award 銅獎 Winner in 電影 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment 廣告影片

Book Text: Tinkoff Investment係一條為銀行投資服務製作嘅三十秒廣告影片。片中以喬治·華盛頓作為主角登場,佢坐喺梳化度食緊薄餅,顯得疲憊又懶散,象徵住金錢。呢個不尋常嘅形象帶出咗核心主題——金錢應該保持良好狀態,並要俾佢運作生財。動畫製作揉合咗賽璐珞動畫同剪紙動畫嘅技法,再配合數碼合成技術完成。呢條片曾經廣泛作為網上影片播放前嘅前貼片廣告播出,取得咗好高嘅轉化率。

The Recognition

About the A' Design Award 銅獎

Tinkoff Investment 廣告影片是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Tinkoff Investment 廣告影片將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Tinkoff Investment 廣告影片出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin