由設計師 Nan Li and Hesu Dong 創作嘅 Flora 產品宣傳動畫係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為電影設計。

鐵電影· 2022

Flora 產品宣傳動畫

由 Nan Li and Hesu Dong

客戶: GOODO design

電影類別嘅 A' Design Award 鐵獎得獎者

14,490

經驗證嘅獲獎者

驗證設計 #131252 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Flora 產品宣傳動畫

《Flora》係一部電腦生成嘅動畫短片,旨在展示一款靈感源自綻放花朵嘅多功能梳化。呢部影片展現咗梳化嘅設計元素、功能特點、工藝以及物料運用。透過藝術性嘅解構手法、畫面構圖、燈光運用同主題設計,從多個角度呈現產品,傳遞其美學價值。所有元素均以三維建模製作,喺Cinema 4D中完成動畫製作,並利用Redshift進行渲染,最終合成則喺Adobe After Effects中完成。影片以全高清畫質、每秒25幀嘅規格製作完成。

榮譽認可

關於A' Design Award 鐵獎

Flora 產品宣傳動畫是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Flora 產品宣傳動畫將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Flora 產品宣傳動畫因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
尺寸同包裝: 1920 1080 Full HD. Frame Rate 25fps
標籤: Sofa, furniture, CGI, art, computer animation, design
生產技術: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
設計挑戰: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
研究: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
靈感: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
項目時長: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
操作流程: This is a CG animated video.
專利: 版权属于 COMO， 2021
團隊成員: Creative Director: Nan Li
Design Director: Hesu Dong
圖片來源: TECHNO WOOD (SHANGHAI) CO.,LTD.