由設計師 Jp Space Studio 創作嘅 Chick Coin 動畫廣告 係備受推崇嘅 2022 A' Design Award 銅獎 得獎作品，獲獎類別為 電影設計。
銅電影· 2022
Chick Coin 動畫廣告
客戶: JP SPACE Studio
電影 類別嘅 A' Design Award 銅獎 得獎者
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經驗證嘅獲獎者
驗證設計 #133031 嘅獲獎狀態設計
關於 Chick Coin 動畫廣告
《雞仔幣》係為台灣一個學生兼職配對平台製作嘅動畫廣告。片長四十秒,以全高清畫質、每秒二十四格製作而成。兩個品牌角色喺電視畫面上見到學生面對嘅經濟困境,一個神奇錢幣槓便將佢哋帶入一個無憂無慮、輕鬆愉快嘅世界,而現實世界亦隨之改變。呢部動畫結合咗手繪同數碼插畫及後期合成軟件嘅技術。幽默嘅劇情同視覺效果,旨在將品牌與年輕觀眾拉近距離。
榮譽認可
關於A' Design Award 銅獎
Chick Coin 動畫廣告是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Chick Coin 動畫廣告將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Chick Coin 動畫廣告出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- 尺寸同包裝
- 1920 x 1080px（FHD） / 40s / 24fps
- 標籤
- Animation, Illustration, Motion, Money, 2D, Advertising
- 生產技術
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- 設計挑戰
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- 研究
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- 靈感
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- 項目時長
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- 操作流程
- It's a video with no interaction or special operative instructions.
- 團隊成員
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - 圖片來源
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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