Uncontrolled Love 展覽宣傳活動 by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 電影設計 Competition Category.

鐵電影· 2022

Uncontrolled Love 展覽宣傳活動

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

A' Design Award 鐵獎 Winner in 電影 Category

15,544

Verified Award Winner

Verify Award Status for #137404

View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love 展覽宣傳活動

《失控之愛》係一個為反對家庭暴力嘅公眾展覽而設嘅宣傳項目。項目包括網站、海報同埋一條動畫短片。展覽通過真實事件同藝術作品,呈現家庭暴力對兒童造成嘅負面影響,等參觀者了解到呢種對待方式會點樣傷害兒童嘅身心健康。項目採用深沉嘅色調同精心設計嘅繪畫風格,令訊息更加直接同引人入勝。呢個項目嘅目標係幫助家長認識到有害嘅教育兒童方式。

The Recognition

About the A' Design Award 鐵獎

Uncontrolled Love 展覽宣傳活動是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Uncontrolled Love 展覽宣傳活動將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Uncontrolled Love 展覽宣傳活動因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo