Temptress Moon 音樂錄像 by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 電影設計 Competition Category.
鐵電影· 2022
Temptress Moon 音樂錄像
Client: Pandora band
A' Design Award 鐵獎 Winner in 電影 Category
Verified Award Winner
Verify Award Status for #139505The Design
About Temptress Moon 音樂錄像
《傾城之月》係一部為歌曲創作嘅動畫音樂錄像，講述人們喺困難時期嘅各種反應。片中呈現一個混沌嘅世界，唔同形態嘅人物喺當中連結、起舞，並且互相凝聚力量。粗獷大膽嘅質感展現出呢個艱難時期，而強烈明亮嘅色彩就帶出正能量。呢部動畫係用Adobe After Effects同Photoshop製作，並運用三維圖層同外掛程式營造出空間感。影片以每秒25格、1920x1080嘅格式製成。目標係鼓舞觀眾，並支持生活中嘅平衡。
The Recognition
About the A' Design Award 鐵獎
Temptress Moon 音樂錄像是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Temptress Moon 音樂錄像將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Temptress Moon 音樂錄像因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life. - Dimensions & Packaging
- 25 fps, 1920 x 1080 dpi
- Tags
- illustration, animation, joyfulness, chaos, catastrophe
- Production Technology
- Adobe After Effects
Photoshop - Design Challenge
- In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
- Research
- The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
- Inspiration
- The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience. - Project Duration
- The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022. - Operation Flow
- The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
- Team Members
- Rocky Fong
- Image Credits
- Song by Pandora
Composed by Anakin Foo
Arranged by Pandora
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