Kanpai 柑橘利口酒包裝

由 Hui Tu

客戶: Hungkung University

包裝類別嘅 A' Design Award 鐵獎得獎者

10,261

經驗證嘅獲獎者

驗證設計 #152030 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Kanpai 柑橘利口酒包裝

《乾杯》係一款為台灣台中市出產嘅柑橘利口酒設計嘅包裝。台中市係台灣最大嘅柑橘產區,但當地柑橘利口酒卻十分罕見,因此特別研發咗一種新嘅加工方法嚟製作呢款酒。「乾杯」一詞喺中文入面即係一飲而盡嘅意思,象徵住慶祝嘅氣氛。包裝上嘅主要圖案以椪柑同桶柑嘅幾何圖形構成,並透過局部上光同打孔嘅工藝,呈現出柑橘果皮嘅質感。包裝尺寸為80 x 80 x 240毫米。

榮譽認可

關於A' Design Award 鐵獎

Kanpai 柑橘利口酒包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Kanpai 柑橘利口酒包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Kanpai 柑橘利口酒包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
尺寸同包裝: 80 x 80 x 240 mm
標籤: Citrus Liqueur, Cheers, Taichung, Shi Gang.
生產技術: pet three dimensional printing, partial glazing & punching.
設計挑戰: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
研究: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
靈感: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
項目時長: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
操作流程: Chill, Twist-off and Kanpai.
專利: Copyrights Hui Tu, 2022.
圖片來源: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022