由設計師 Output 創作嘅 Vivo X Series 戶外廣告裝置係備受推崇嘅 2024 A' Design Award 銀獎得獎作品，獲獎類別為廣告設計。

銀廣告· 2024

Vivo X Series 戶外廣告裝置

由 Output

客戶: Output

廣告類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #153807 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Vivo X Series 戶外廣告裝置

Vivo X系列係一個喺上海北外灘展出嘅戶外廣告裝置。裝置以1:1比例重現咗兩部手機，組成一個高達8米、長近12米嘅摺疊式巨型屏幕。高清LED屏幕、曲面LED屏幕同埋唔同表面質感嘅廣告物料，同真實裝置嘅外觀同埋工藝完美配合。雷達追蹤、人體捕捉同裸眼3D技術，令觀眾可以同數碼內容互動。每個屏幕都跟隨一款手機型號嘅主色調設計。

榮譽認可

關於A' Design Award 銀獎

Vivo X Series 戶外廣告裝置是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Vivo X Series 戶外廣告裝置將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Vivo X Series 戶外廣告裝置是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
尺寸同包裝: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
標籤: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
生產技術: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
設計挑戰: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
研究: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
靈感: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
項目時長: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
操作流程: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
圖片來源: Secrecy