Freeway Loud 3D產品動畫 by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 電影設計 Competition Category.

銀電影· 2024

Freeway Loud 3D產品動畫

by Mateus Morgan

Client: Morgan Studio

A' Design Award 銀獎 Winner in 電影 Category

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Verified Award Winner

Verify Award Status for #156123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud 3D產品動畫

Freeway Loud係為一個鞋類品牌製作嘅三維產品動畫。動畫展示咗一隻鞋喺工業環境入面，機器彷彿賦予產品生命。呢隻鞋以3ds Max嘅硬表面建模技術製作，並以相片作為參考。質感紋理由皮革圖像同數碼筆刷構建而成，場景以Vray渲染，解像度為1920乘1080像素。呢個動畫係為網上用途而製作，目標係單憑影像吸引注意力，毋須任何解說文字。

The Recognition

About the A' Design Award 銀獎

Freeway Loud 3D產品動畫是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Freeway Loud 3D產品動畫將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Freeway Loud 3D產品動畫是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca