Mazuque Comfort 3D動畫 by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 電影設計 Competition Category.
銀電影· 2025
Mazuque Comfort 3D動畫
Client: Morgan Studio
A' Design Award 銀獎 Winner in 電影 Category
Verified Award Winner
Verify Award Status for #170105The Design
About Mazuque Comfort 3D動畫
呢個項目以富創意嘅方式展示產品嘅所有特點,既能提供資訊又唔會令人厭煩。目的係展示產品嘅舒適度。從繪畫同古典作品中得到啟發嘅藝術,與目標受眾建立深厚嘅連結。從偉大畫作中汲取靈感,係對傳統嘅一種致敬,同時亦追求創新。
The Recognition
About the A' Design Award 銀獎
Mazuque Comfort 3D動畫是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Mazuque Comfort 3D動畫將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Mazuque Comfort 3D動畫是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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