Thorn Metamorphosis 產品動畫 by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 電影設計 Competition Category.
銀電影· 2025
Thorn Metamorphosis 產品動畫
Client: QZENS Furniture - Art - Design
A' Design Award 銀獎 Winner in 電影 Category
Verified Award Winner
Verify Award Status for #170360The Design
About Thorn Metamorphosis 產品動畫
Thorn Lighting將大自然最尖銳嘅形態——荊棘，轉化為現代設計物件,體現剛柔並濟、光影交織嘅平衡。靈感源自大自然嘅蛻變,呢款燈飾象徵喺逆境中展現嘅力量、韌性同精神成長。設計融合咗原始有機嘅邊緣線條同工業化線條,反映喺挑戰中搵到嘅美麗同希望。透過使用Houdini、Redshift同先進嘅模擬技術,創作出電影級嘅視覺體驗,將大自然嘅野性精神同現代美學完美融合。
The Recognition
About the A' Design Award 銀獎
Thorn Metamorphosis 產品動畫是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Thorn Metamorphosis 產品動畫將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Thorn Metamorphosis 產品動畫是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- Dimensions & Packaging
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- Tags
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- Production Technology
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- Design Challenge
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- Research
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- Inspiration
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- Project Duration
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- Operation Flow
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- Team Members
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - Image Credits
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
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