Poznan Marathon Medal 宣傳動畫 by Artmask Group

Poznan Marathon Medal 宣傳動畫 by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 電影設計 Competition Category.

銀電影· 2020

Poznan Marathon Medal 宣傳動畫

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award 銀獎 Winner in 電影 Category

40,459

Verified Award Winner

Verify Award Status for #94314

探索更多 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal 宣傳動畫

《波茲南馬拉松獎牌》係一個宣傳動畫，用嚟展示第二十屆PKO波茲南馬拉松嘅獎牌。動畫展示咗細小嘅元素逐一結合埋一齊，砌成完整嘅獎牌，每個元素都象徵住馬拉松歷史入面嘅其中一年。獎牌嘅頸帶印上咗歷屆賽事嘅歷史相片，並且按時間順序排列。呢個獎牌尺寸為80乘80乘7毫米，以鋼同銀鑄造而成。動畫以4K解像度製作，目的係鼓勵大家報名參加呢場週年紀念賽事。

The Recognition

About the A' Design Award 銀獎

Poznan Marathon Medal 宣傳動畫是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Poznan Marathon Medal 宣傳動畫將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Poznan Marathon Medal 宣傳動畫是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019