Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Mtn Dew AMP Game Fuel Launch Packaging
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Packaging
Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.
The Recognition
About the Silver A' Design Award
Mtn Dew AMP Game Fuel Launch Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Mtn Dew AMP Game Fuel Launch Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Mtn Dew AMP Game Fuel Launch Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Beverage Innovations
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Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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