Mtn Dew AMP Game Fuel Launch Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Mtn Dew AMP Game Fuel Launch Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2020
  • CLIENT: PepsiCo Design and Innovation
  • 3.921
Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

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Good  Design

Mtn Dew AMP Game Fuel Launch Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Mtn Dew AMP Game Fuel Launch Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Mtn Dew AMP Game Fuel Launch Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Mtn Dew AMP Game Fuel Launch Packaging

CanguRo Mobility Robot Image

Mtn Dew AMP Game Fuel Launch Packaging

Mtn Dew AMP Game Fuel Launch Packaging

PepsiCo Design & Innovation

Designer of Mtn Dew AMP Game Fuel Launch Packaging


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