Amber-toned glass rises vertically within the frame, its cylindrical form commanding attention through the interplay of warm honey-gold liquid visible through the translucent vessel and the…

Bloom advertising agency's Bavarian Beer Packaging Design presents a masterfully orchestrated compositional study centered upon a cylindrical glass vessel of substantial vertical proportion occupying…

Bloom advertising agency's Bavarian Beer Packaging Design presents a cylindrical glass bottle occupying the central vertical axis of the composition, establishing a fortified monumentality through…

$A cylindrical glass beer bottle rises diagonally across the pristine white void of this meticulously composed product photograph, its translucent amber body catching and refracting light with the…$

Bloom advertising agency's Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design emerges from a warm amber glass bottle surface upon which rests a label of compelling material…

Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Packaging Design Competition Category.

GoldPackaging· 2020

Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

Golden A' Design Award Winner in Packaging Category

59,329

Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

The Recognition

About the Golden A' Design Award

Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Left and Right

Where to Get It

Award-Winning Packaging Design Services

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg