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Sierra Cantabria Wine Family by Estudio Maba

Sierra Cantabria Wine Family by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.


SilverPackaging· 2020

Sierra Cantabria Wine Family

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Silver A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #102555

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The Design

About Sierra Cantabria Wine Family

Sierra Cantabria is a label design for a family of wines produced by a traditional Spanish winery. The range is wide, so the labels share one visual language while keeping subtle differences between the bottles. Heraldic symbols used by the family for 150 years are combined with a clear hierarchy of typographic elements. The system creates 53 label combinations for Bordeaux and Burgundy bottles. Each label is printed on cotton paper with high relief, stamping and varnish strokes. The intent is a classic and expressive range with a consistent brand image.

The Recognition

About the Silver A' Design Award

Sierra Cantabria Wine Family is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Sierra Cantabria Wine Family is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Sierra Cantabria Wine Family is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Premium Wine and Spirits Packaging Design

We create award-winning packaging that elevates brands and captures market attention. Our expertise spans wine labels, spirits bottles, and luxury goods, combining strategic thinking with exceptional creativity. From heritage wineries to global brands, we deliver packaging solutions that tell your unique story.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging
Bordeaux and Burgundy Bottles
Tags
Wine, design, bottle, label, brand
Production Technology
Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge
The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research
A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration
The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration
January to September 2019
Operation Flow
The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents
Bodegas y Viñedos Sierra Cantabria
Team Members
Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits
Estudio Maba

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