Paranormal Wine Family by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2020
Paranormal Wine Family
by Estudio Maba
Client: Bodegas Baron
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #102634The Design
About Paranormal Wine Family
Paranormal is a packaging design for a family of wines presented in Bordeaux and Burgundy bottles. The graphic theme is based on strange and unexplained phenomena, treated with mystery and irony. Detailed digital engravings recall old books of alchemy and ancient codices. The typefaces are drawn with an aged and imprecise look, similar to manual printing. Each label is made of cotton paper with high relief, stamping and varnish strokes. The design is intended to last and to allow new stories for every vintage or grape variety.
The Recognition
About the Golden A' Design Award
Paranormal Wine Family is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Paranormal Wine Family is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Paranormal Wine Family creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Premium Packaging Design for Wine & Spirits Brands
We transform wine and spirits brands through award-winning packaging that tells captivating stories. Our studio crafts premium designs that blend heritage with innovation, creating bottles that stand out on shelves and in minds. From concept to production, we deliver packaging excellence.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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