Qiong Niang Baijiu Packaging by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2022
Qiong Niang Baijiu Packaging
by Evan Chen, Lei Zhang and Tian Dong
Client: Lascaux Design Institute Inc.
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #133243The Design
About Qiong Niang Baijiu Packaging
They have incorporated the Bell and Drum Tower, which best represents Qionglai, and the map of Qionglai into the main image of the packaging by drawing them as abstract graphics. The great mountains of Qionglai have nurtured the people and culture of Qionglai and are an important vehicle for Qionglai. In their bottle label design, the abstract graphics are repeatedly superimposed on thin special paper, with light filtering through the bottle and the wine industry to create an image of Qionglai's local Tiantai Mountains, which when superimposed adds to its cultural weight.
The Recognition
About the Bronze A' Design Award
Qiong Niang Baijiu Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Qiong Niang Baijiu Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Qiong Niang Baijiu Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm。
- Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
- Design Challenge
- Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
- Research
- The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
- Inspiration
- The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
- Project Duration
- This project is being completed in Suzhou and is due to be completed in October 2021.
- Operation Flow
- When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
- Team Members
- LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang
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