Hometown Flavor Rice Noodle Packaging by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2022
Hometown Flavor Rice Noodle Packaging
by Changshu Institute of Technology
Client: Changshu Institute of Technology
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #138716The Design
About Hometown Flavor Rice Noodle Packaging
Yunnan is home to many ethnic minorities who have their own unique eating styles. As a representative traditional staple food in Yunnan, rice noodles can be integrated with any ingredient and cooking method to produce different tastes. Through the carrier of rice noodles, the designers have developed and designed this series of Yunnan rice noodle products by combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities. Through modern food preservation technology, the taste of Yunnan is promoted to the world.
The Recognition
About the Silver A' Design Award
Hometown Flavor Rice Noodle Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Hometown Flavor Rice Noodle Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Hometown Flavor Rice Noodle Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
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Learn MoreBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
- Dimensions & Packaging
- Width 145mm x Length 200mm x Height 40mm
- Tags
- Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
- Production Technology
- The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
- Design Challenge
- How to use vision to express taste is the most challenging part of design.
- Research
- This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
- Inspiration
- Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
- Project Duration
- The project started in March 2021 in Kunming and finished in May 2021 in Kunming
- Operation Flow
- Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
- Team Members
- Liu Sirong
- Image Credits
- Image#1: Illustrator, Liu Sirong, Portrait, 2020.
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