Bronze Packaging Design · 2022
Buenandanza Packaging
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Buenandanza
- Estimated Number of Design Views: 10,408
- Verification code 8002A4B0FB · Verify this award
About Buenandanza Packaging
Buenandanza is a packaging design for olive oil. The bottle appears to have two skins: deep dark blue tinted glass and a white wrap-around paper label. The dark blue tone is associated with serenity, while the textured white label gives a natural look. Circle and triangle symbols, applied with gold stamping, recall the pointed olive leaf and the oval olive. Rounded shapes and thick glass convey quality. The opaque tinted glass blocks light and helps preserve the oil. A non-drip, non-refillable cap completes the small and robust bottle.
Press Kit
- Unique Properties
- The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
- Dimensions & Packaging
- 100 x 57 x 176 mm. 500ml capacity. Glass and label
- Tags
- packaging, design, package, branding
- Production Technology
- Tinted glass, paper label and stamping.
- Design Challenge
- The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
- Project Duration
- The project started in november 2021 in Ubeda and finished in january 2022.
- Operation Flow
- The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.
- Research
- In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
- Inspiration
- The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.
The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.