Mid Autumn Festival Gift Tea Packaging by Li Jiuzhou is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2022
Mid Autumn Festival Gift Tea Packaging
by Li Jiuzhou
Client: Li jiuzhou Studio
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #139820The Design
About Mid Autumn Festival Gift Tea Packaging
Mid Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
The Recognition
About the Bronze A' Design Award
Mid Autumn Festival Gift Tea Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Mid Autumn Festival Gift Tea Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Mid Autumn Festival Gift Tea Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Mid-Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold was used, and the pale golden moon pattern and greetings were used to construct a whole figure. The moon is not complete, which symbolizes that "people have joys and sorrows, and the moon is cloudy and full", but the whole moon is a circle, which represents perfection and reunion. Open the box. There are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of wishing reunion.
What has been your main focus in designing this work? Especially what did you want to achieve?
In ancient China, the moon was divided into eight morphological stages in a year, and eight tea leaves represented the moon's eight morphological stages in a year. The meaning of gifts can last for a year. And those eight metal boxes are reusable, and they can be used year after year.
What are your future plans for this award winning design?
Promote, sell and design more cultural gifts.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
- Dimensions & Packaging
- Width 300mm x Depth 300mm x Height 50mm
- Tags
- Tea， Gift， Premium， Blue， Moon
- Production Technology
- I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
- Design Challenge
- how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
- Research
- Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
- Inspiration
- In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon. - Project Duration
- The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
- Operation Flow
- At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.
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