Beauty from Underneath Packaging by Birger Linke is a highly esteemed winner of the very prestigious 2023 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2023
Beauty from Underneath Packaging
by Birger Linke
Client: Birger Linke Design
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #145008The Design
About Beauty from Underneath Packaging
French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us; not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body and delivers Beauty from Underneath. This is brought to life in the packaging with a multi-layer approach that always reveals the easily accessible solution below the surface. Today, Vitalorga is recognized as a Top 10 international medical skincare brand in China, available at more than 500 beauty clinics.
The Recognition
About the A' Design Award
Beauty from Underneath Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Beauty from Underneath Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Beauty from Underneath Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us, not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body. It delivers 'Beauty from Underneath'. This is expressed through a multi-layer approach in the packaging that always reveals the easily accessible solution below the surface.
- Dimensions & Packaging
- Dimensions dependent on each item
- Tags
- Medical Skincare, Packaging, Vitalorga, French-Chinese, Premium
- Production Technology
- Multi-layered packaging approach
- Design Challenge
- To visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.
- Research
- The packaging takes into account the interaction with its users.
- Inspiration
- The challenge:
How can one visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept. - Project Duration
- Project launched in China in January 2022
- Operation Flow
- Multi-layered packing approach brings to life 'Beauty from Underneath'.
- Patents
- N.a.
- Image Credits
- Photographer: Teo Studio, Singapore
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