Beidacang Junfei Wine Liquor Packaging

Beidacang Junfei Wine Liquor Packaging
by Ji Xing Chuang Yi

• Awarded April 15, 2023
• CLIENT: North Okura
• 18.288

Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.