Daity Galaxy Dessert Drink Packaging

The packaging is related to the beverage dessert product. According to the manufacturer's sales goal of producing this product, which was children, creating a dreamy and distinct world for children in the form of different drinks was created in the designer's mind.

The main focus in the design of this project was to create a fantasy and effective space that can communicate effectively with children. All the efforts of the designer to create the space have been to establish a sensory connection between drinks and children.

Due to the good opinion of the judges, we are convinced that the packaging will perform well and creating related campaigns will have a double effect on its impact. Therefore, the creation of physical fantasy spaces will be on the agenda to have a better visual interaction with children.

The creative journey began with the idea that each child lives within their own imaginative universe, shaped by colors, emotions, and tastes. I wanted to translate this psychological landscape into a tangible visual world.Using watercolor textures and hand-drawn expressiveness, I designed five unique child characters, each embodying a fruit’s personality. For instance, Orange is playful and bright, Melonberry is dreamy and romantic, and Mango is warm and friendly. Each character was developed through sketches inspired by real children’s drawings, ensuring authenticity and emotional connection.

The upward flow of the characters’ hair was both a visual metaphor and a functional design solution. It represents joy, energy, and imagination ascending, while also guiding the viewer’s gaze toward the flavor name and logo placement.This subtle motion visually integrates narrative and hierarchy, turning a static package into an animated form. For children, the movement feels magical, like gravity doesn’t exist in their world. It keeps their attention on the product in a playful, intuitive way.

The field research was deeply interactive. I invited groups of children to participate in color preference sessions, storytelling, and sketch interpretation. One key insight was that children prefer emotional colors over realistic ones; for example, they might associate mango with sunshine rather than orange tones.Another revelation was their love for character interaction; they wanted to “see themselves” in the illustration. This guided me to design open, empathetic facial expressions and postures that reflect curiosity and happiness, not perfection.