Big N Ben Ice Cream Packages by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2024
Big N Ben Ice Cream Packages
Client: Big N Ben
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #152038The Design
About Big N Ben Ice Cream Packages
This design has eye-catching colors. The use of old design patterns and different colors and well-known characters of England, which are depicted in a minimal way, and each of them has different stories to tell, are among the features of this design collection. It is as if the characters are telling a story and looking for something. The designs are such that it represents the brand name and its country. Next to the packaging, the type of product and its contents are depicted directly.
The Recognition
About the A' Design Award
Big N Ben Ice Cream Packages is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Big N Ben Ice Cream Packages is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Big N Ben Ice Cream Packages is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
According to the name of the brand and the place of its formation, the designer has considered his ideas based on the stories and culture of that country. The use of characters and symbols of England is the main idea, which is displayed in the form of simplified characters on the packaging.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus of the designer is to coordinate the brand name with the design on the packaging. The designer has tried to create characters with simple characters, which are all symbols of the stories and culture of England. And by using different colors, it has displayed a different design style of the previous decades of that country.
What are your future plans for this award winning design?
Now we will make the most of this opportunity to share it more with our audience and create exciting campaigns for this product series, considering that the plan is leading in the field of design.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
- Dimensions & Packaging
- PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm - Tags
- Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
- Production Technology
- Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
- Design Challenge
- In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
- Research
- Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory. - Inspiration
- As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
- Project Duration
- This project started in November 2022 and continues until now.
- Operation Flow
- The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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