Mirinda Plus Restage Beverage Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2024
Mirinda Plus Restage Beverage Packaging
by PepsiCo Design and Innovation
Client: PepsiCo
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #159637The Design
About Mirinda Plus Restage Beverage Packaging
Mirinda Plus Restage is a packaging design for a fruit-flavored soda sold in Egypt. Soda is the most popular beverage at special occasions and social gatherings in Egypt, where most people do not drink alcohol. Mirinda Plus contains soda with a hint of juice, which suits such occasions. The packaging applies a vibrant visual identity system intended to make an impact by day and in the evening. The design positions Mirinda Plus as a more mature version of Mirinda, a fruit-flavored soda known around the world.
The Recognition
About the Bronze A' Design Award
Mirinda Plus Restage Beverage Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Mirinda Plus Restage Beverage Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Mirinda Plus Restage Beverage Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
- Inspiration
- To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.
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