Pepsi Super Bowl LVII Alumitek Beverage Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2024
Pepsi Super Bowl LVII Alumitek Beverage Packaging
by PepsiCo Design and Innovation
Client: PepsiCo
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #159650The Design
About Pepsi Super Bowl LVII Alumitek Beverage Packaging
Pepsi Super Bowl LVII Alumitek is a limited edition beverage bottle created for a major football event hosted in Phoenix, Arizona. The design draws inspiration from the surrounding desert landscape, known for its vast sky and distinctive flora and fauna. A vibrant gradient moves from black to purple to orange, recalling an Arizona sunrise. Printing capabilities were pushed to build a sense of depth. Silhouetted icons are placed across the desert scene of cacti and bushes, paying homage to local wildlife such as coyotes, snakes and birds.
The Recognition
About the Bronze A' Design Award
Pepsi Super Bowl LVII Alumitek Beverage Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Pepsi Super Bowl LVII Alumitek Beverage Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Pepsi Super Bowl LVII Alumitek Beverage Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
- Inspiration
- Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.
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