Pepsi X Spotify Beverage Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2024
Pepsi X Spotify Beverage Packaging
by PepsiCo Design and Innovation
Client: PepsiCo
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #159644The Design
About Pepsi X Spotify Beverage Packaging
Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can.
The Recognition
About the Bronze A' Design Award
Pepsi X Spotify Beverage Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Pepsi X Spotify Beverage Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Pepsi X Spotify Beverage Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Innovative Brand Experiences & Creative Collaborations
We create cutting-edge brand experiences that resonate with global audiences. Our team partners with cultural leaders like Spotify to develop limited-edition products and interactive campaigns that connect with Gen Z consumers across music, art, and digital culture.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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