Zodiac Loong Chinese Baijiu Packaging by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2025
Zodiac Loong Chinese Baijiu Packaging
by Chengdu Stone Design Co., Ltd
Client: Jiangsu Shuanggou Distillery Co., Ltd
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #164159The Design
About Zodiac Loong Chinese Baijiu Packaging
Zodiac Loong Chinese Baijiu is a bottle and gift box packaging for a Chinese spirit. The cap is sculpted as a Loong head, and the whiskers act as a locking mechanism that keeps the cap in place during transport and storage. The bottle is finished in Jicui, a traditional peacock green color, and is frosted and sprayed to create a matte texture. The lower part of the bottle is engraved with traditional Chinese wave patterns. The packaging marks the Year of the Loong and is intended for gifting and collecting.
The Recognition
About the Golden A' Design Award
Zodiac Loong Chinese Baijiu Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Zodiac Loong Chinese Baijiu Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Zodiac Loong Chinese Baijiu Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Premium Liquor Packaging Design Services
We specialize in creating distinctive packaging and branding solutions for the Chinese wine and spirits industry. With 24 years of expertise, our team delivers complete product systems from strategic brand positioning to production-ready designs that honor tradition while embracing modern aesthetics.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
- Dimensions & Packaging
- product dimensions, 200 mm x 155 mm x 330 mm
- Tags
- Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
- Production Technology
- The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure. - Design Challenge
- To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
- Research
- Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
- Inspiration
- With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
- Project Duration
- The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
- Operation Flow
- The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting. - Team Members
- Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei
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