Gold Packaging Design · 2025
Zodiac Loong Chinese Baijiu Packaging
by Chengdu Stone Design Co., Ltd
- A' Design Award 2025 Gold Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Jiangsu Shuanggou Distillery Co., Ltd
- Estimated Number of Design Views: 92,268
- Verification code FDEE1466E3 · Verify this award
About Zodiac Loong Chinese Baijiu Packaging
Zodiac Loong Chinese Baijiu is a bottle and gift box packaging for a Chinese spirit. The cap is sculpted as a Loong head, and the whiskers act as a locking mechanism that keeps the cap in place during transport and storage. The bottle is finished in Jicui, a traditional peacock green color, and is frosted and sprayed to create a matte texture. The lower part of the bottle is engraved with traditional Chinese wave patterns. The packaging marks the Year of the Loong and is intended for gifting and collecting.
Chengdu Stone Design Co., Ltd's Zodiac Loong Chinese Baijiu Packaging emerges from a rich heritage of celebratory material culture, translating time-honored iconographic traditions into a contemporary luxury presentation that honors both ancestral craft vocabularies and modern design sophistication, the packaging system demonstrates remarkable integration of sculptural, graphic, and structural elements unified through a carefully orchestrated chromatic palette where deep teal functions as the ceremonial ground upon which gold ornamentation performs its symbolic and decorative functions, the dragon stopper represents a tour-de-force of dimensional modeling capturing the mythical creature in a moment of powerful vocalization with flame-like projections and majestic horns establishing vertical aspiration while the undulating wave patterns flowing across both bottle and box surfaces evoke classical depictions of auspicious waters traditionally associated with prosperity abundance and transformative energy, the technical achievement evident in the seamless marriage of ceramic vessel craft metallic finishing and graphic surface decoration suggests collaborative mastery across multiple production disciplines, compositionally the design achieves sophisticated balance between ornamental exuberance and restrained elegance preventing visual overwhelm through the disciplined limitation of the palette to essentially two chromatic families cool teal and warm gold whose complementary relationship generates optical vitality, the cartouche medallion with its calligraphic characters rendered in vermillion against cream provides focal concentration and cultural anchoring establishing immediate recognition of contents and occasion, thematically the work celebrates cyclical renewal festive gathering and the honoring of tradition through gift-giving rituals central to many cultural practices, the presentation box with its bronze framing and carrying handle acknowledges the ceremonial nature of such exchanges where the container itself communicates respect and intention before contents are revealed, viewers might contemplate how packaging design at this level of accomplishment transforms commercial objects into cultural artifacts worthy of preservation and display beyond their utilitarian function.
Press Kit
- Unique Properties
- This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
- Dimensions & Packaging
- product dimensions, 200 mm x 155 mm x 330 mm
- Tags
- Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
- Production Technology
- The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure. - Design Challenge
- To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
- Project Duration
- The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
- Operation Flow
- The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting. - Research
- Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
- Inspiration
- With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
Colors of Zodiac Loong Chinese Baijiu Packaging
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