Hagata Farm Pickles Packaging by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2025
Hagata Farm Pickles Packaging
Client: Hagata Farm
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #164705The Design
About Hagata Farm Pickles Packaging
To reflect the client's personality, they used the client's hand and daikon radish seeds as motifs in the logo. The green paper on the lid represents a daikon leaf. The colors and strength of the vegetable are expressed through fine dotted patterns that evoke texture and depth. To highlight the whiteness of the daikon, they minimized the label design, allowing the vegetable to stand out. The green paper covering the lid serves as packaging and a letter of appreciation to the consumer on the reverse side, reinforcing the connection between the product and the customer experience.
The Recognition
About the A' Design Award
Hagata Farm Pickles Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Hagata Farm Pickles Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Hagata Farm Pickles Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Thoughtful Brand and Packaging Design Services
We transform local stories into compelling visual identities. Our award-winning design studio specializes in branding, packaging, and printed materials for farms, craftspeople, and small businesses. We listen deeply, explore your unique essence, and create designs that connect authentically with your audience.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The design was inspired by the client's dedication to farming and the desire to share high-quality vegetables with children. We used the client’s hand and vegetable seed as the logo to reflect their individuality. The deep green wrapping resembles a leaf, while the reverse side of the paper includes a handwritten letter of appreciation and the product’s concept. The goal was to create a heartfelt design that wouldn’t be thrown away, but cherished.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our main focus was to design a package that captures the quiet strength and sincerity of the farm, while also appealing as a gift. We aimed to make the packaging itself speak—carrying emotion and story, not just function.
What are your future plans for this award winning design?
We plan to continue refining the packaging and explore ways to share it as a model for agricultural branding in other regions. It has also opened up conversations about storytelling-based product design in our local community.
Grand Interview
Your innovative approach to incorporating the farmer's hands and daikon seeds as logo motifs in Hagata Farm Pickles Packaging creates a powerful connection to agricultural heritage - could you elaborate on how this design decision evolved from your initial conversations with the client?
In the initial meetings, I was deeply impressed by the farmer’s "proud hands" and the act of "sowing seeds." From there, I developed the hand motif to symbolize nurturing, while the seeds came to represent hope for the future.
The green paper lid design in Hagata Farm Pickles Packaging serves both aesthetic and functional purposes, doubling as a letter of appreciation - how did this dual-purpose element emerge during your creative process, and what impact has it had on consumer engagement?
The idea of allowing messages on the green paper lid was designed for the farmer to convey their feelings directly to the purchaser. It was not initially requested as a "letter space," but I intentionally created this area to help farmers connect more closely with buyers. Even without a handwritten message, the design stands on its own beautifully, creating a meaningful opportunity for connection and leaving room for emotional engagement.
Your use of fine dotted patterns in Hagata Farm Pickles Packaging brilliantly expresses the strength and depth of the vegetables - could you share the experimental process that led to this particular visual technique?
To abstractly convey the strength of nature, I experimented repeatedly with different drawing and dot techniques. Ultimately, I realized that dense clusters of fine dots could best express a sense of vitality and organic movement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
- Dimensions & Packaging
- Width 80 mm,Depth 80 mm,Height 75 mm
- Tags
- Package design , pickles , farmers , Japanese food
- Production Technology
- We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
- Design Challenge
- Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
- Research
- Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
- Inspiration
- The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
- Project Duration
- The project started in 2022 in Niihama City, Ehime Prefecture.
- Operation Flow
- The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao
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