Silver Packaging Design · 2025
Labo De Dermafirm Luxury Cosmetics Rebrand
by Ming Tung
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Ming Tung
- Estimated Number of Design Views: 13,030
- Verification code 793A04A0E7 · Verify this award
About Labo De Dermafirm Luxury Cosmetics Rebrand
The rebranding of Labo De Dermafirm Luxury Cosmetics centers around a logo that embodies the brand's core philosophy and technological expertise. Inspired by Biotoc and purifying water technologies, the new design symbolizes the brand's six key ingredients through elegant, circular forms reminiscent of water droplets and cellular structures. This visual language conveys purity, reliability, and scientific performance, aligning with the brand's commitment to clean and advanced skincare formulations.
Press Kit
- Unique Properties
- At DERMAFIRM, we are committed to advancing dermatological excellence by developing reliable and safe products made with high-purity and clean ingredients. Our mission is grounded in years of clinical research and expertise at our in-house laboratory, ensuring that every formula is both effective and precise. Embracing sustainability, inclusivity, and transparency as our core values.
- Dimensions & Packaging
- 63 mm × 88 mm
- Production Technology
- 1. Primary package bottle: HEINZ-GLASS GROUP sustainable glass. A German glass supplier, excels in sustainable glass.
2. Primary package cap: Stainless steel by
Taihang Technology Co., Ltd. and TRongsheng CNC Precision Engraving from China.
3. Primary package tube: Seaweed by SWAY.
Does not have this specific printing method but could build future development.
4. 2ndary package box: Neenah Paper Classic Crest® Cover Solar White Super Smooth 80 lb. - Design Challenge
- Problem:
The current Product Detail Page (PDP) does not effectively highlight the benefits of key ingredients, making it difficult for consumers to understand the value of the products. Additionally,
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restricts customer reach and brand exposure. There is also a lack of consistency across product lines, leading to potential
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Solution:
To address these issues, the PDP should be revised to prominently promote the benefits of ingredients, making it easier for consumers to appreciate the product's value. Expanding distribution to include retail channels will help broaden the customer base and increase brand visibility. Furthermore, implementing a consistent brand color scheme in retail settings will enhance brand recognition, and utilizing in-house manufacturing will ensure quality and
uniformity across all product lines. - Project Duration
- 8
- Operation Flow
- Prototype
- Research
- Alpha
- Inspiration
- The concept of this logo is an indication of the 6 key ingredients of the brand, representing the advanced technologies and formulations. Building
a pure, reliable, clean performance.
The inspiration behind the logo is from the BIOTOC and purify-water technology. Emphasizing the concepts with circular shapes like water drops and cells. - Image Credits
- Ming Tung