Bronze Packaging Design · 2025
Flutter Flower Packaging
- A' Design Award 2025 Bronze Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: My Way Design Company
- Estimated Number of Design Views: 11,629
- Verification code 0294950FB2 · Verify this award
About Flutter Flower Packaging
Flutter aims to reduce the use of environmentally unfriendly products, such as plastic sheets, in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.
Morvarid Hashemi's Flutter Flower Packaging engages contemporary discourse surrounding sustainable design practice and the material culture of gift-giving, positioning itself within a broader movement toward environmentally conscious packaging solutions that honor both functional requirements and aesthetic aspirations. The work demonstrates sophisticated understanding of structural packaging principles, employing die-cutting, scoring, and folding techniques that transform flat sheet material into dimensional form capable of protecting delicate botanical contents while presenting them with ceremonial grace. The designer's chromatic restraint, limiting the palette to unbleached natural tones and allowing the flowers themselves to provide chromatic accent, suggests alignment with minimalist design philosophies and a commitment to material honesty, the cardstock's inherent color and texture celebrated rather than concealed. The die-cut perforations serve dual functions, providing necessary ventilation to extend floral freshness while simultaneously creating surface articulation that transforms utilitarian necessity into decorative element, this integration of form and function demonstrating design maturity. The sweeping curved silhouette departing from conventional rectangular packaging formats introduces organic vocabulary that resonates with the natural contents, the protective cradle shape suggesting nurturing enclosure and gentle care. This formal decision elevates the packaging beyond mere containment toward symbolic gesture, the structure itself becoming part of the gift's meaning, communicating thoughtfulness and aesthetic consideration. The work participates in longer traditions of Japanese and Scandinavian design philosophies that emphasize restraint, natural materials, and the beauty inherent in functional objects, while simultaneously addressing contemporary concerns regarding single-use packaging and environmental impact. The uncoated paper stock suggests biodegradability and recyclability, the absence of plastic films, metallic foils, or synthetic coatings positioning the design as environmentally responsible without sacrificing visual sophistication. The structural ingenuity that allows the form to stand independently while cradling flowers at optimal viewing angle demonstrates attention to user experience and display considerations. One might observe how the design negotiates between commercial necessity and sustainable practice, between protective function and aesthetic presentation, between disposable utility and object worthy of retention, inviting consideration of how thoughtful design can transform everyday commercial transactions into moments of beauty and care, how material choices communicate values, and how packaging might honor both natural contents and natural world simultaneously.
Press Kit
- Unique Properties
- The modern flower packaging design aims to reduce the use of environmentally unfriendly products (such as plastic sheets) in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The design of the product, as part of bionic design, is inspired by butterfly wings, which is evident from the appearance. The letters "m" and "w" (the logo of My Way Design group) are used to shape the butterfly wings.
- Dimensions & Packaging
- The product is available in two sizes: 760 mm x 580 mm, with a 25 mm height difference between the two wings, and an 85 mm diameter hand hole. The smaller size is 100 mm smaller than the original design, except for the hand hole. The special design of the product and the use of 180-gram organic Kraft paper made in Iran reduce the likelihood of the bag tearing and prevent creasing.
- Tags
- Biodegradable, Bionic design, Flower Hanger, Flower Packaging, Conceptual-fantasy model Bag,
- Production Technology
- For product personalization, holes are provided on the edges of the product for ribbon threading. Ribbons are used to wrap the packaging and bring the two sides (wings) closer together. By allowing the buyer to choose the color and type of ribbon, product variety improves, and the buyer's choice is involved in selecting the color.
The design of the top curves, allows for the user's flowers to be visible. A hole at the top of the wings is designed for carrying the bouquet, giving the impression of holding a butterfly and highlighting the product's creative and fantasy design.
After several rounds of sampling the initial design, the final die cut began in production with the purchase of Kraft paper. - Design Challenge
- The main challenge was not laminating the paper. Paper lamination in the inner layer of the product is a common practice to increase durability and prevent the flower packaging from getting wet. However, this material was not used in this design due to the non-biodegradable nature of plastic lamination. Instead, with the special design and increased thickness of the cardboard, the likelihood of the product tearing is reduced. To prevent the cardboard from getting wet when wrapping the flower stems, tying them with twine is recommended.
- Project Duration
- The use of biodegradable paper laminate in the interior of the product enhances its functionality and durability in the industry.
- Operation Flow
- Before wrapping the flowers, the top part of the hanger should be placed on the table with the "m" on the left and the "w" on the right side of the product. The bouquet is wrapped and can optionally be either closed or glued to the inside of the bag. In the section for sealing the flower package, the user's involvement in selecting the ribbon adds a personalized touch to the package. The flower packaging bag is offered in two sizes for small and large bouquets and can ultimately be hung or worn on the wrist to display the butterfly concept through the holes by the user.
- Research
- Field research was done in flower shops and the Iranian paper market to examine models for bags and the limited flower hanger products made from various materials. There was also, examination of existing designs on various websites, including Pinterest.
- Inspiration
- The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.
- Image Credits
- Image #1: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #2: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #3: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #4: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #5: Photographer Hossein Karimzadeh, Flutter, 2025.
Colors of Flutter Flower Packaging
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