Doritos Fiera Preta 2024 Food by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2025
Doritos Fiera Preta 2024 Food
by PepsiCo Design and Innovation
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #169601The Design
About Doritos Fiera Preta 2024 Food
Doritos Fiera Preta 2024 is a limited edition snack food packaging series created for Feira Preta, the largest event of Black culture in Latin America. Feira Preta began as a fair 16 years ago and grew into a three day festival where material and symbolic goods are exchanged, roots are preserved and knowledge is passed from one generation to the next. The packaging artwork was made by three artists from Preta Comics, an initiative of the Feira Preta Institute that promotes local Black artists. The design aims to amplify voices that often go unheard.
The Recognition
About the Silver A' Design Award
Doritos Fiera Preta 2024 Food is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Doritos Fiera Preta 2024 Food is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Doritos Fiera Preta 2024 Food is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Award-Winning Snacks and Beverages Celebrating Global Diversity
We create innovative products that celebrate cultural diversity and amplify voices worldwide. Our portfolio spans iconic brands that bring joy to billions while championing inclusion and positive change. Experience how we transform bold ideas into beloved products that honor communities and create meaningful connections globally.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three-day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next.
- Inspiration
- As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change. To honor this vision, we selected three artists who are also members of Preta Comics, an initiative from the Feira Preta Institute that promotes local Black artists.
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