Doritos Fiera Preta 2024 Food
by PepsiCo Design and Innovation
- Awarded April 15, 2025
- CLIENT: PepsiCo Design and Innovation
- 2.993
Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three day festival, a celebratory space where material and symbolic goods are exchanged, where roots are preserved and knowledge is transferred from one generation to the next. As part of our global diversity and inclusion platform, Doritos wanted to help amplify the voices that often go unheard, ensuring bold voices are given the opportunity to create positive change.
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