Il Mosnel QdE 2012 Sparkling Wine Label and Pack

This concept arises from the graphic re-elaboration of the historical image representing the shape of the lake and expresses all the power with which a freshly uncorked Reserve bottle is poured into a crystal glass.

Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass.

The little bubbles mix in the jet of the sparkling wine and create an expectation, an emotion that awakens a desire to open the bottle.

Usually labels are only graphical and my aim was to find a concept that would combine the territory and the product.

This project was born in the context of a competition: every year the wine farm “il mosnel” selects six Italian graphic designers who have to propose a design, and mine was chosen as the winning design for 2012.

It has already won two more prizes and therefore I hope that all this promotion will allow my office to become known also abroad.

The choice to use the shape of Lake Iseo as inspiration for the design of the Il Mosnel QdE 2012 Sparkling Wine label and packaging stems from the deep connection between the Franciacorta region and its history. The region, located south of Lake Iseo, is characterized by gentle moraine hills and a landscape that, like the wine, represents the harmony between nature and tradition.The graphic concept comes to life through the reinterpretation of the historical image that represents the lake's morphology, with the aim of evoking the powerful way a bottle of Riserva, just uncorked, pours into a crystal glass. The curves of the lake were interpreted as a visual flow, symbolizing not only the movement of the wine but also the natural beauty of the region. The design seeks to convey the emotion felt when opening a bottle, anticipating the moment when the sparkling wine, like the lake that touches its shores, reaches the glass and begins to release its bubbles.The bubbles themselves were represented as an element that, blending with the pour of the wine, creates an expectation—a visual emotion that invites the consumer to experience the uniqueness of Il Mosnel.In this way, the shape of Lake Iseo is not just a geographical element, but a powerful symbol that connects the territory to the quality and elegance of the product, blending the winemaking tradition of Franciacorta with a modern, sophisticated vision of design.

The choice of transparent polypropylene for the label and packaging of Il Mosnel QdE 2012 Sparkling Wine was bold, yet inspired by the desire to convey a very specific concept. The label is completely transparent, and the only visible element is a glass being filled with Franciacorta. The idea I wanted to communicate is that, just as the region is 'bathed' by the lake, the wine glass is 'bathed' by the Franciacorta. This creates a visual and sensory connection between the territory, the wine, and the moment of tasting

When designing this label, the goal was not so much to maintain the brand's traditional positioning, but rather to create something original. I aimed to develop a design that was innovative while still preserving the elegance typical of the company. The use of gold foil printing to convey the concept previously expressed allowed me to represent the softness of the lake's water transforming into the sparkling wine. Although the label is not a classic design, I believe that its originality and the refinement of materials used, such as the gold foil, help maintain the brand's elegant and distinctive character while offering a fresh approach.