The Seven Moons Gift Box Packaging by Hangzhou Furrytail Technology Co., Ltd is a highly esteemed winner of the very prestigious 2026 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2026
The Seven Moons Gift Box Packaging
by Hangzhou Furrytail Technology Co., Ltd
Client: Hangzhou Furrytail Technology Co., Ltd
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #180234The Design
About The Seven Moons Gift Box Packaging
The Seven Moons is a gift box packaging for a seven flavor pet food variety pack. The circle is the core visual element, seen in the round cans, the melting moon illustration and the moonlit night color palette. The outer box and belly band are made from recyclable paper with a matte film finish that softens glare. Seven food grade aluminum cans are held inside, each printed with a realistic flavor illustration by four color offset printing. The detachable belly band holds an insert card shaped like the moon, which can be kept as a festive keepsake.
The Recognition
About the Bronze A' Design Award
The Seven Moons Gift Box Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Seven Moons Gift Box Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Seven Moons Gift Box Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Seven Moons is a 7 flavor variety pack, available in Tasting Pack and Mid Autumn Gift Box editions. The packaging takes the circle as the core visual element, featuring circular cans, an illustration of the melting moon, and a moonlit night color palette to create a cohesive and festive visual identity system. The outer box adopts a detachable belly band with an insert card and houses 7 distinctively labeled circular cans, seamlessly blending functionality with a sense of ritual.
- Tags
- Celebrating the Mid Autumn Festival with Pets, Circular Can, Full Moon in the Mid Autumn Festival, Moonlit Night Color Palette, Detachable Belly Band with an Insert Card, Sustainable Packaging
- Production Technology
- The outer box and belly band are made from eco friendly, recyclable paper. Their surfaces are finished with a matte film to improve tactile comfort and minimize glare, ensuring illustrations appear in warm, soft tones. The food grade aluminum cans boast excellent sealing performance to preserve freshness. High precision four color offset printing is utilized for realistic flavor illustrations, making each flavor instantly recognizable.
- Design Challenge
- The packaging builds an emotional narrative around owners and pets celebrating the Mid Autumn Festival together. The circular can echoes the Mid Autumn full moon, highlighting reunion and companionship. A warm, multicolored moonlit night palette, each color representing a distinct flavor, creates a recognizable visual identity and celebrates the joy of everyday life shared between owners and pets. For the first time, the moon is transformed from a cultural symbol into a card inserted belly band.
- Research
- In recent years, pets have increasingly been regarded as family members and emotional companions. Against this backdrop, traditional festive occasions, particularly the Mid Autumn Festival which centers on reunion, have gradually expanded from human gatherings to shared moments between humans and pets. Leveraging the strong market recognition of its Hearty Gravy Cans series, the brand has launched a limited edition variety pack, allowing owners to share meaningful rituals with their pets.
- Inspiration
- Inspired by the poetic notion that cats love circular cans and people love full moons, the packaging subtly integrates the natural affinity of cats for circular containers with human cultural symbolism, where the Mid Autumn full moon represents reunion. This frames the Mid Autumn Festival as a shared moment between owners and pets, extending the traditional festival theme of human reunion to encompass the modern emotional expression of companionship between humans and their pets.
- Project Duration
- The project started in April 2025. The product was launched in September 2025.
- Operation Flow
- The packaging emphasizes the participatory ritual, inviting users to personally pick the moon when opening or gifting the product. The insert card of the belly band mimics the melting moon, serving as both a visual focal point and afestive keepsake card to infuse the unboxing process with emotional warmth and memorability. Moreover, the cans are printed with realistic flavor illustrations, allowing consumers to identify flavors and combinations at a glance.
- Team Members
- Shuning Lian
Shengdian Zhou
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