Chips BCBG Food Packaging by Arome Agency is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2020
Chips BCBG Food Packaging
by Arome Agency
Client: BCBG - La Ducale
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #71297The Design
About Chips BCBG Food Packaging
BCBG is a brand of crisps created in 2001 in the south of France. This brand offers top quality manufacturing with great creativity of recipes and flavors. Designers created in 2020 a new serie of characters for the new range of crips. They worked on a concept of crips/characters. These new illustrations represent the range of crisps in an original and fun tone. Characters are nice and elegant like the product represented.
The Recognition
About the Bronze A' Design Award
Chips BCBG Food Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Chips BCBG Food Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Chips BCBG Food Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main idea was to show the friendly side of the chips that are savored around an aperitif by translating it by a nice character. The purified spirit of the packaging symbolizes the purified and healthy side of the product and gives a very good readability to the product on the shelf.
What has been your main focus in designing this work? Especially what did you want to achieve?
The objective was to promote the product and distinguish it from competing products by highlighting the healthy side of the product that is made only from potatoes, oil and salt.
What are your future plans for this award winning design?
We continue of course our collaboration with our client with whom we have been working for almost 12 years. We are currently working on packaging new flavors, as well as a range of popcorn, always for this customer.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Team Members
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
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