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Wine Black Pyramid Limited Edition by Oksana Kashkovskaya

Wine Black Pyramid Limited Edition by Oksana Kashkovskaya is a highly esteemed winner of the very prestigious 2020 A' Design Award in Packaging Design Competition Category.


IronPackaging· 2020

Wine Black Pyramid Limited Edition

by Oksana Kashkovskaya

Client: OK DEsign

A' Design Award Winner in Packaging Category

15,184

Verified Award Winner

Verify Award Status for #97478

Colors

The Design

About Wine Black Pyramid Limited Edition

Wine Black Pyramid features a four wine bottle premium package greatly inspired in the ancient Egyptian culture with silhouettes resembling the figures of kings at the metal armor in the packaging resembling an pyramid. Each bottle type symbolizes one of the fourth primary elements: fire, earth, water and air. They are represented with luminescent symbols that shine in the darkness.

The Recognition

About the A' Design Award

Wine Black Pyramid Limited Edition is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Wine Black Pyramid Limited Edition is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Wine Black Pyramid Limited Edition is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Interviews

Grand Interview

Your innovative fusion of ancient Egyptian symbolism with modern packaging design in Wine Black Pyramid Limited Edition is striking - could you elaborate on how you translated the architectural grandeur of pyramids into a wine bottle design that captures both historical essence and contemporary luxury?

Ancient Egypt is always associated with something mystical, very ancient and magnificent. The idea came to create something unusual in the style of the ancient kingdom, using the packaging of the pyramidal shape and bottles of wine personifying the gods-4 elements of the world, water, air, earth and fire. In fact, this is presented more a fantastic story in the packaging of this design, as a small fantastic film, where each viewer can see their own continuation of the mystical story.

The luminescent symbols representing the four elements in Wine Black Pyramid Limited Edition create an enchanting nocturnal display - what inspired you to incorporate this interactive element, and how does it enhance the storytelling aspect of your design?

For this effect, special fluorescent coatings were used so that the symbols could glow in the dark! This technique creates a very magical visual effect, it seems to beckon the viewer to see and solve the mystery of the luminous symbol. In creating this effect, I wanted to create more mystery for packaging where famous forms of ancient Egypt are used. The symbols glow in the dark on the bottles themselves, which makes the packaging itself more significant and possibly fuels the interest to buy it in order to be convinced of the power of such an effect.

Your choice of materials for Wine Black Pyramid Limited Edition - from black metal to gold foil and stone lids - creates a compelling tactile experience - how did you arrive at this specific combination to evoke the feeling of ancient Egyptian royalty?

The metal clothes on the bottles represent military armor, where the Kings of Egypt were not only rulers, but also skillful wars. The texture of the metal itself was not chosen by chance, it comes in cold shades to emphasize the warm shade of gold on the packaging itself which has ancient Egyptian symbols. The bottles themselves are made of glossy black glass, this effect helps not to shade the metal texture that is present on top of them, and at the same time is an independent component. It can be said to be presented as a background for the top other texture of the bottle. Stone covers represent the crowns of kings, but at the same time they are made of stone with hieroglyphs, which also emphasize the direct relationship to ancient Egypt through stone pyramids.

Read the Full Interview

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This package design has four bottle of wine that have own name of four natural elements as fire, earth, water, air. Four elements covered the luminescent varnish. Every packaging from rigid cardboard that has the shape of triangle. Four packaging collect to full shape of pyramid and outside has black colour that looks as volcanic rock surface. The bottles from black glass was covered of additional metal material that remind the ancient clothers of Egyptians people, they used metal plates to waist.
Dimensions & Packaging
Packaging H 43cm W 30cm, Bottle H 26 cm
Tags
package, pyramid, wine, black, alcohol, product, elements, fire, air, earth, water, gold, gold_bar
Production Technology
For packaging was used the rigid cardboard. The front part covers by gold foil that looks as gold bullion. The bottles created from not transparent black glass and covered by black metal. For lid was used the soft type of stone of light colour. The shape of bottle was manufactured in such way that it is absolutely correctly fit to pyramid packaging. The additional material was used luminescent transparent varnish that covers metal symbols of four elements, it can be seen full only in night time.
Design Challenge
The main challenges was how two types of opposite materials as gold and cold metal will look together. At the first stage was decided to do the metal cover of the bottles absolutely black from chromium but finally was taken decision that the black metal with not so shine surface more suit to this design and doing the bottle visually more rich. For the lid was also created different forms but the lid has the inclined shape and the square slabs look more interesting and allow to see additional details of this.
Research
The ancient Pyramids of Egypt was also interesting for million people during centuries. Customer interests to build on new and useful products. The products that have unusual and at the same time well identifiable shapes more approve by people. The general idea was create someting new with foundation on the recognizable elements. Also was good work experience on this design how to interact shape of full pyramid devide it on four different pieces and include correct form of the bottle inside.
Inspiration
The main inspiration of this design was ancient Egypt with incredible pyramids that have magical representation how they was created. The strict shapes of pyramids inspire and admire at the same time. Without past can't be future this line of thoughts also transmit understanding about this design. To create the new one remember about that exist before many millions years ago to repeat same but only with new more modern design look on this. The bottle can remind Egyptian silhouette of ancient kings.
Project Duration
Started in September 2018 and finished in February 2019
Operation Flow
Just to need to see full magic is open the packaging at the night time to see which of the four elements you will be try. And just enjoy amazing flavour of the wine.

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