Iron Packaging Design · 2020
Wine Black Pyramid Limited Edition
- A' Design Award 2020 Iron Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: OK DEsign
- Estimated Number of Design Views: 14,532
- Verification code 0AF870651C · Verify this award
About Wine Black Pyramid Limited Edition
Wine Black Pyramid features a four wine bottle premium package greatly inspired in the ancient Egyptian culture with silhouettes resembling the figures of kings at the metal armor in the packaging resembling an pyramid. Each bottle type symbolizes one of the fourth primary elements: fire, earth, water and air. They are represented with luminescent symbols that shine in the darkness.
Press Kit
- Unique Properties
- This package design has four bottle of wine that have own name of four natural elements as fire, earth, water, air. Four elements covered the luminescent varnish. Every packaging from rigid cardboard that has the shape of triangle. Four packaging collect to full shape of pyramid and outside has black colour that looks as volcanic rock surface. The bottles from black glass was covered of additional metal material that remind the ancient clothers of Egyptians people, they used metal plates to waist.
- Dimensions & Packaging
- Packaging H 43cm W 30cm, Bottle H 26 cm
- Tags
- package, pyramid, wine, black, alcohol, product, elements, fire, air, earth, water, gold, gold_bar
- Production Technology
- For packaging was used the rigid cardboard. The front part covers by gold foil that looks as gold bullion. The bottles created from not transparent black glass and covered by black metal. For lid was used the soft type of stone of light colour. The shape of bottle was manufactured in such way that it is absolutely correctly fit to pyramid packaging. The additional material was used luminescent transparent varnish that covers metal symbols of four elements, it can be seen full only in night time.
- Design Challenge
- The main challenges was how two types of opposite materials as gold and cold metal will look together. At the first stage was decided to do the metal cover of the bottles absolutely black from chromium but finally was taken decision that the black metal with not so shine surface more suit to this design and doing the bottle visually more rich. For the lid was also created different forms but the lid has the inclined shape and the square slabs look more interesting and allow to see additional details of this.
- Project Duration
- Started in September 2018 and finished in February 2019
- Operation Flow
- Just to need to see full magic is open the packaging at the night time to see which of the four elements you will be try. And just enjoy amazing flavour of the wine.
- Research
- The ancient Pyramids of Egypt was also interesting for million people during centuries. Customer interests to build on new and useful products. The products that have unusual and at the same time well identifiable shapes more approve by people. The general idea was create someting new with foundation on the recognizable elements. Also was good work experience on this design how to interact shape of full pyramid devide it on four different pieces and include correct form of the bottle inside.
- Inspiration
- The main inspiration of this design was ancient Egypt with incredible pyramids that have magical representation how they was created. The strict shapes of pyramids inspire and admire at the same time. Without past can't be future this line of thoughts also transmit understanding about this design. To create the new one remember about that exist before many millions years ago to repeat same but only with new more modern design look on this. The bottle can remind Egyptian silhouette of ancient kings.
Colors of Wine Black Pyramid Limited Edition
Grand Interview about Wine Black Pyramid Limited Edition
Ancient Egypt is always associated with something mystical, very ancient and magnificent. The idea came to create something unusual in the style of the ancient kingdom, using the packaging of the pyramidal shape and bottles of wine personifying the gods-4 elements of the world, water, air, earth and fire. In fact, this is presented more a fantastic story in the packaging of this design, as a small fantastic film, where each viewer can see their own continuation of the mystical story.
For this effect, special fluorescent coatings were used so that the symbols could glow in the dark! This technique creates a very magical visual effect, it seems to beckon the viewer to see and solve the mystery of the luminous symbol. In creating this effect, I wanted to create more mystery for packaging where famous forms of ancient Egypt are used. The symbols glow in the dark on the bottles themselves, which makes the packaging itself more significant and possibly fuels the interest to buy it in order to be convinced of the power of such an effect.
The metal clothes on the bottles represent military armor, where the Kings of Egypt were not only rulers, but also skillful wars. The texture of the metal itself was not chosen by chance, it comes in cold shades to emphasize the warm shade of gold on the packaging itself which has ancient Egyptian symbols. The bottles themselves are made of glossy black glass, this effect helps not to shade the metal texture that is present on top of them, and at the same time is an independent component. It can be said to be presented as a background for the top other texture of the bottle. Stone covers represent the crowns of kings, but at the same time they are made of stone with hieroglyphs, which also emphasize the direct relationship to ancient Egypt through stone pyramids.
The packaging design was carefully worked out, but there were difficulties how to design the doors themselves that open opposite the bottle inside, there were many options how to make the opening mechanism and the right decision came in the final. It was conceived from the very beginning to make one full package of the pyramid from four different triangular packages, I wanted to show what this is because of itself one object that can be disassembled and assembled like lego. This whole idea is conceived in the same way with the effect of mysticism as the packaging design itself, and the buyer, if desired, can be like a small child who wants to buy all 4 packages in order to see what happens at the end when it is fully assembled.
The current buyer is always very spoiled with new shapes, colors and a huge selection of visual design. Every year everything changes rapidly, and is updated, people want to see something new, unusual, or better well forgotten old in a new format, I think this design is just about that. The design of Wine Black Pyramid Limited Edition uses the technique of making a package that looks in the light of day in one design and at night due to small details as luminous elements, it is transformed and has a different look. This always adds interest to the design of the object.
Ancient Egypt has always been very sensitive to the elements of the earth and it was an interesting idea to use this technique in design to interestingly show these four elements as a graphic element. The concept of using icons that would fully reflect all these elements without using different colors and different textures in the packages themselves was developed. That is, the main idea was to show 4 different elements only due to graphic elements that would differ from each other, but at the same time the design of the bottles and boxes would be the same.
the shapes of the bottles were chosen so that their silhouette resembled a person, but the elegance of the shapes showed that this is a figure of the nobility, it is stately and has a flexible relief. Stone lids represent the crowns of kings and give them a more statuesque appearance. Also, the metal texture on top of the bottles themselves should resemble armor, clothes for the campaigns of royal persons in those distant times, but performed by a new interpretation of the modern look.
The black color of the bottles should be like a canvas on which other relief details will be depicted, such as metal armor and a stone lid. The color is chosen in black so that it does not take all the attention, but at the same time it is an independent graphic element. The gloss emphasizes the luxury belonging of this package to the design, it has a reflection, and the metal shape dressed on top works well with the reflective light on the bottles, because it itself is made of matte metal, which is also an independent design element. Each element in the design is individual, but perfectly combines with each other creating one composition.
All packaging was accurately created in the 3rd program and accurate calculations were made to see how the packaging itself and the bottles in it would look together from a technical point of view. The dimensions were thought out and the shapes were adjusted to exactly such dimensions, otherwise the bottle would not fit into the box and 4 packages could not fit into one shape with each other.
I want to believe that my design will allow to look at the wine packaging from a different angle and make the wine packaging more diverse. Usually wine has a more standard design in contrast to liqueurs, where there is really a great variety and choice of material and forms, but wine is usually very boring and there is no development of fantasy in graphic terms of shapes.