Promising Ideas Innovation Animearre Koartfilm troch Mengchao Wu and Hao Li

Promising Ideas Innovation Animearre Koartfilm troch Mengchao Wu and Hao Li is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Film, Fideo en Animaasje Ûntwerp.

SulverFilm· 2021

Promising Ideas Innovation Animearre Koartfilm

troch Mengchao Wu and Hao Li

Klant: Unicef

A' Design Award yn Sulver Winner yn de kategory Film

39,814

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #118062

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

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It Untwerp

Oer Promising Ideas Innovation Animearre Koartfilm

Promising Ideas Innovation is in koarte animaasje makke foar Unicef om út te lizzen hoe't mear jonge minsken, benammen famkes yn ôfgelegen gebieten, ferbûn binne mei it ynternet. De animaasje ferliket it oantal manlju en froulju dy't tagong hawwe ta it ynternet yn ûntwikkele en minder ûntwikkele regio's. Dêrnei lit it de problemen sjen dy't beheinde tagong feroarsaket foar froulju yn dy regio's. Komplekse gegevens wurde omset yn in ienfâldich ferhaal oer ien famke en de miljoenen dy't deselde situaasje meimeitsje. De animaasje waard folslein troch de kompjûter produsearre.

De Erkenning

Oer de A' Design Award yn Sulver

Promising Ideas Innovation Animearre Koartfilm is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Promising Ideas Innovation Animearre Koartfilm wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Promising Ideas Innovation Animearre Koartfilm is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Ofmjittingen & Ferpakking: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Labels: animation, motion graphic, design, UNICEF
Produksjetechnology: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Untwerpútdaging: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Undersyk: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Ynspiraasje: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Projektdoer: The project started in 2019 and finished in 2020 in New York.
Operaasjestreamferrin: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Teamleden: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Ofbyldingskrediten: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.