Tinkoff Investment Reklamefideo by Egor Maraev

Tinkoff Investment Reklamefideo by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Film, Fideo en Animaasje Ûntwerp Competition Category.

BrûnsFilm· 2022

Tinkoff Investment Reklamefideo

by Egor Maraev

Client: Blaster Studio

A' Design Award yn Brûns Winner in Film Category

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Verified Award Winner

Verify Award Status for #122056

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tinkoff Investment Reklamefideo

Tinkoff Investment is in fideo fan tritich sekonden foar in ynvestearringstsjinst fan in bank. De fideo lit George Washington sjen as haadpersoan. Hy sit op in bank en yt piza, wurch en lui, en hy stiet symboal foar jild. It ûngewoane byld draacht it haadidee, dat jild yn goede foarm holden wurde moat en oan it wurk set wurde moat. De animaasje kombinearret cel-animaasje en cutout-animaasje, gearfoege mei digitale kompositing. De fideo waard breed toand as preroll foar online fideo's en berikte in heech konverzjepersintaazje.

The Recognition

About the A' Design Award yn Brûns

Tinkoff Investment Reklamefideo is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tinkoff Investment Reklamefideo wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tinkoff Investment Reklamefideo foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin