Future of Banking Ferklearjende Bewegingsgrafiken troch Moree Wu

Future of Banking Ferklearjende Bewegingsgrafiken troch Moree Wu is in heech wurdearre winner fan de tige prestizjeuze 2022 A' Design Award yn Sulver yn de kompetysje-kategory Film, Fideo en Animaasje Ûntwerp.

SulverFilm· 2022

Future of Banking Ferklearjende Bewegingsgrafiken

troch Moree Wu

Klant: Julius Baer

A' Design Award yn Sulver Winner yn de kategory Film

45,103

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #128313

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Future of Banking Ferklearjende Bewegingsgrafiken

Frou Wu makke dizze fideo foar Julius Baer om de wurkwize fan har nije digitale produkt te ferklearjen foar har potensjele ynvestearder. Fan konsept, storyboard, ûntwerp fan stylframes oant animaasje, se betocht hoe't se it ferskil tusken swiere workflow, digitalisearring en nij tiidrek visualisearje kinne. Se tafoege fisuele metafoaren om unykens te fergrutsjen. Kreatyf tinken en techniken waarden brûkt om in fideo te meitsjen mei in dúdlik ferhaalferhaal en fisuele attraksjes. Dizze fideo liet de prachtige takomst sjen dy't it nije digitale produkt sil bringe.

De Erkenning

Oer de A' Design Award yn Sulver

Future of Banking Ferklearjende Bewegingsgrafiken is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Future of Banking Ferklearjende Bewegingsgrafiken wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Future of Banking Ferklearjende Bewegingsgrafiken is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Ofmjittingen & Ferpakking: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Labels: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Produksjetechnology: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Untwerpútdaging: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Undersyk: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Ynspiraasje: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Projektdoer: The project started in December 2019 in New York and finished in March 2020 in New York.
Operaasjestreamferrin: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Teamleden: Moree Wu
Ofbyldingskrediten: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.