Chick Coin Animearre Advertinsje by Jp Space Studio

Chick Coin Animearre Advertinsje by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Film, Fideo en Animaasje Ûntwerp Competition Category.

BrûnsFilm· 2022

Chick Coin Animearre Advertinsje

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award yn Brûns Winner in Film Category

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Verified Award Winner

Verify Award Status for #133031

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chick Coin Animearre Advertinsje

Chick Coin is in animearre advertinsje makke foar in platfoarm dat parttime banen keppelt oan studinten yn Taiwan. De film duorret fjirtich sekonden yn folsleine high definition op fjouwerentwintich frames per sekonde. Twa merkkarakters sjogge de finansjele swierrichheden fan studinten dy't op in televyzjeskerm toand wurde. In magyske muntsleuf nimt de karakters dêrnei mei nei in soarchleaze en fleurige wrâld, en ek de echte wrâld feroaret. De animaasje kombinearret hantekenwurk mei digitale yllustraasje- en gemontearsoftware. It humoristyske ferhaal en de fisuele effekten binne bedoeld om it merk te ferbinen mei jonge sjoggers.

The Recognition

About the A' Design Award yn Brûns

Chick Coin Animearre Advertinsje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Chick Coin Animearre Advertinsje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Chick Coin Animearre Advertinsje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.