Vessi Animation Produktanimaasje by Mateus Morgan

Vessi Animation Produktanimaasje by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Film, Fideo en Animaasje Ûntwerp Competition Category.

SulverFilm· 2022

Vessi Animation Produktanimaasje

by Mateus Morgan

Client: Morgan Studio

A' Design Award yn Sulver Winner in Film Category

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Verified Award Winner

Verify Award Status for #136048

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vessi Animation Produktanimaasje

Vessi Animation is in promoasjeanimaasje makke foar in learze. De animaasje presintearret it produkt troch natuerlike fisuele eleminten dy't it skuonguod ferbine mei de libbensstyl fan de klant. Wetter ferwiist nei de skaaimerken fan de learze, wylst wolken lichtens suggerearje. De learze waard modellearre mei hurdoerflaktechniken yn 3ds Max, mei foto's as referinsje, en learteksturen waarden tapast. It renderjen waard dien mei Redshift en de simulaasjes mei Houdini. De animaasje waard brûkt op de produktwebside en op sosjale media, sûnder taljochtsjende tekst.

The Recognition

About the A' Design Award yn Sulver

Vessi Animation Produktanimaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Vessi Animation Produktanimaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Vessi Animation Produktanimaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging: 1920X1080
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration: It toke around 2 months to finish
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan